Recherche.
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Research.
(Les publications avec comités de lecture sont présentées plus bas. // Refereed publications are listed below.)
Je diffuse mes travaux, entrepris en collaboration avec des organisations sportives du monde entier, en tant que seul auteur ou avec des co-auteurs, sur des plateformes académiques mais aussi sur celles qui encouragent le transfert de connaissances aux gestionnaires. Ainsi, j'ai publié dans des revues telles que le Journal of Strategic Marketing; European Sport Management Quarterly; Event Management; International Journal of Sports Marketing & Sponsorship; Journal of Brand Management; Qualitative Market Research; Sport, Business & Management; Managing Sport and Leisure; Journal of Global Sport Management; Journal of Sport & Social Issues; as well as in the Journal of Brand Strategy.
Ces dernières années, et plus précisément depuis l’automne 2014 et mon arrivée à Montréal, vingt-deux articles ont été publiés ou acceptés pour publication dans des revues à comité de lecture très réputées. J'ai reçu le prix Emerald Literati Awards 2019 pour l’article “A sport-oriented place branding strategy for cities, regions and countries” pour les "contributions exceptionnelles et marquantes à la recherche universitaire [... et] les travaux les plus impressionnants publiés au cours de l'année précédente" (Sport, Business & Management: An International Journal, 8 (4): 354-374).
J’ai lancé cinq livres de marketing du sport, à ce jour: Néo-Marketing du sport (en français; De Boeck, 2011), Marketing du Sport. Une Vision Internationale(en français; De Boeck, 2018), Global Sport Marketing (en anglais; Routledge, 2012), International Sport Marketing: Issues and Practice (en anglais; Routledge, 2019) et Marketing du Sport (en chinois; Sun Yat-Sen University Press, 2014).
J'ai également obtenu des subventions de recherche canadiennes et internationales (FRQSC, CRSH, UEFA, Nanyang Technological University à Singapour), soit comme chef de projet, soit comme collaborateur de recherche.
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I disseminate my work, undertaken in collaboration with sport organizations worldwide, as a sole author or with co-authors, over platforms that are academic but also in some which encourage knowledge transfer to managers. Thus, I have published in journals such as the Journal of Strategic Marketing; European Sport Management Quarterly; Event Management; International Journal of Sports Marketing & Sponsorship; Journal of Brand Management; Qualitative Market Research; Sport, Business & Management; Managing Sport and Leisure; Journal of Global Sport Management; Journal of Sport & Social Issues; as well as in the Journal of Brand Strategy. In recent years, and more specifically since Fall 2014 and my arrival in Montreal, twenty-two articles have been published or accepted for publication in highly reputable peer-reviewed journals. I received the Emerald Literati Awards 2019 for the article “A sport-oriented place branding strategy for cities, regions and countries” for the “outstanding and impactful contributions to scholarly research [... and] the most impressive pieces of work published throughout the previous year” (Sport, Business & Management: An International Journal, 8 (4): 354-374).
I am the co-author of five books, so far: New Sport Marketing (in French; De Boeck Publishers, 2011), Sport Marketing (in French; De Boeck Publishers, 2018), Global Sport Marketing (in English; Routledge Publishers, 2012), International Sport Marketing: Issues and Practice (in English; Routledge Publishers, 2019) and Sport Marketing (in Chinese; Sun Yat-Sen University Press, 2014).
I have also been awarded Canadian and international research grants (FRQSC, SSHRC, UEFA, Nanyang Technological University in Singapore), as either the project leader or a research collaborator.
Publications avec comités de lecture. // Peer-reviewed publications.
Richelieu, A., J. C. Dixon & Y.-C. Lin (2026). Symbolic governance in the global sport ecosystem: Strategic mechanism of soft power through sportainment. Journal of Sport Management. In press.
Richelieu, A. & J. C. Dixon (2026). Leveraging sportainment for sport’s long-term viability: A multidimensional inquiry through three conceptual frameworks. Sport, Business and Management: An International Journal, 16(1): 104-121. https://doi.org/10.1108/SBM-01-2025-0002
Richelieu, A., Y.-C. Lin, H. K. Leng & Y. Y. P. Phua (2025). Place branding strategies through Winter Olympic games. Managing Sport and Leisure, 30(6): 1345–1362. https://doi.org/10.1080/23750472.2024.2411996
Orr, K., A. Richelieu & A. Webb (2024). The art of managing the distance: A discourse analysis of conversations with Special Olympics Canada’s corporate sponsors. Managing Sport and Leisure, 30(6): 1407–1427. https://doi.org/10.1080/23750472.2024.2420049
Richelieu, A., Y.-C. Lin & H. K. Leng (2024). A typology of countries using place branding through sport. Journal of Global Sport Management, 9(4): 704-722. https://doi.org/10.1080/24704067.2021.1972431
Richelieu, A. & A. Webb (2024). Strategic sport marketing in the society of the spectacle. Journal of Strategic Marketing, 32(6): 744-761. https://doi.org/10.1080/0965254X.2021.1965188 Capsule vidéo / Video capsule: https://youtu.be/FaxWcuSWRco
Richelieu, A., S. Gavrila & P. Sercia (2023). The challenge of renewing a varsity sport brand: A mixed-methods approach. Sport, Business & Management: An International Journal, 13(4): 431-449. https://doi.org/10.1108/SBM-07-2022-0064
Leng, H.K., Y. X. P. Phua, Y.-C. Lin, A. Richelieu & S. Sato (2023). An examination of the role of gender in athlete endorsement effectiveness. Journal of Business Administration, 48(3): 1-12. https://www.proquest.com/docview/2879348007?sourcetype=Scholarly%20Journals
Webb, A. & A. Richelieu (2022). Seeing is Believing: Special Olympics Events and the Society of the Spectacle. Event Management, 26(3): 473-492. https://doi.org/10.3727/152599521X16192004803539
Richelieu, A. (2021). From sport to ‘sportainment’. The art of creating an added-value brand experience for fans. Journal of Brand Strategy, 9(4): 408-422. https://www.ingentaconnect.com/content/hsp/jbs/2021/00000009/00000004/art00004 Capsule vidéo / Video capsule: https://youtu.be/aELawG1xVs0.
Webb, A., A. Richelieu & A. Cloutier (2019). From clipboards to annual reports: Accounting for performance at Special Olympics Canada. Managing Sport and Leisure, 24(6): 400-423. https://doi.org/10.1080/23750472.2019.1684838
Musso, F., A. Richelieu & B. Francioni (2019). Key factors for ensuring performance and attracting practitioners to small sports clubs. International Journal of Sport Management & Marketing, 19(5/6): 352-370. https://doi.org/10.1504/IJSMM.2019.104156
Richelieu, A. & A. Webb (2019). A tale of two networks: Contrasting Sport for Development and Peace actor networks. Journal of Global Sport Management, 4(4): 371-391. https://doi.org/10.1080/24704067.2018.1477517
Richelieu, A. (2018). A sport-oriented place branding strategy for cities, regions and countries. Sport, Business & Management: An International Journal, 8(4): 354-374. https://doi.org/10.1108/SBM-02-2018-0010 Prix d’Excellence «Highly Commended Paper 2019», Emerald Literati Awards. // Award for Excellence “Highly Commended Paper 2019”, Emerald Literati Awards. Capsule vidéo / Video capsule: https://youtu.be/kvpXNKJGIRk.
Webb, A. & A. Richelieu (2018). Sanctioning, qualifying, and manipulating: Understanding dramatic phases in President’s letters. Society and Business Review, 13(1): 61-79. https://doi.org/10.1108/SBR-02-2017-0011
Richelieu, A. & A. Webb (2017). Innovations in Major League Baseball catalyzing factors: When winning is not enough. International Journal of Sport Management and Marketing, 17(3): 220-236. https://doi.org/10.1504/IJSMM.2017.085531
Musso, F., A. Richelieu & B. Francioni (2016). Making small sports clubs manageable and economically sustainable - A study on clay target shooting in Italy. Managing Sport and Leisure, 21(5): 283–299. https://doi.org/10.1080/23750472.2016.1273791
Richelieu, A. & A. Webb (2016). Carrying excess baggage? Considerations for social sport for development businesses. Social Business, 6(2): 153-174. https://doi.org/10.1362/204440816X14715138381667
Richelieu, A. (2016). Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport’ (IMSIS). Journal of Brand Strategy, 5(2): 218-231. https://www.ingentaconnect.com/content/hsp/jbs/2016/00000005/00000002/art00012
Webb, A. & A. Richelieu (2016). Sport for development and peace in action: Building facts for funding. Journal of Sport & Social Issues, 40(5): 432-456. https://doi.org/10.1177/0193723516632574
Bae, S., D. L. Anderson, J. Fujimoto & A. Richelieu (2015). East Asian College Consumer Decision-Making Styles for Sport Products. Sport Business and Management: An International Journal, 5(3): 259-275. https://doi.org/10.1108/SBM-11-2012-0051
Webb, A. & A. Richelieu (2015). Sport for Development and Peace: Snakes and Ladders. Qualitative Market Research, 18(3): 278-297. https://doi.org/10.1108/QMR-01-2014-0011
Richelieu, A. & S. Lessard (2014). Long gone the glory days - Is branding of any help? The case of formerly successful European football teams. Sport Business and Management: An International Journal, 4(4): 284-297. https://doi.org/10.1108/SBM-11-2013-0043
Richelieu, A. & B. Korai (2014). The consumption experience of Tim Hortons' coffee fans. Qualitative Market Research, 17(3): 192-208. https://doi.org/10.1108/QMR-06-2012-0032
Richelieu, A. (2014). Strategic management of the brand in the world of sport. Journal of Brand Strategy, 2(4): 403-415. https://www.ingentaconnect.com/content/hsp/jbs/2014/00000002/00000004/art00010
Richelieu, A. (2013). La marque, levier stratégique dans le monde du sport business. Revue Internationale de Gestion, 38(4): 6-15. https://shs.cairn.info/article/RIGES_384_0006?tab=resume
Giroux, M., F. Pons & A. Richelieu (2013). Internationalisation of sports teams brands: The consumers' perspective. International Journal of Business and Globalisation, 11(1): 1-18. https://doi.org/10.1504/IJBG.2013.055313
Richelieu, A. & M. Desbordes (2013). Sports teams and equipment manufacturers going international: The strategic leverage of co-branding. Sport, Business & Management: An International Journal, 3(1): 63-77. https://doi.org/10.1108/20426781311316906
Robichaud, F., A. Richelieu & R. Kozak (2012). Branding as a communications strategy: A framework for desired brand identity. Journal of Brand Management, 19(8): 712-734. https://doi.org/10.1057/bm.2011.61
Richelieu, A. & B. Korai (2012). The international expansion of religious organizations in Africa. International Journal of Non-Profit & Voluntary Sector Marketing, 17(2): 144-155. https://doi.org/10.1002/nvsm.1418
Richelieu, A. & B. Korai (2012). Identity and sport: Young French Canadians and the Montréal Canadiens hockey club. Sport, Business & Management: An International Journal, 2(2): 127-136. https://doi.org/10.1108/20426781211244024
Kozak, R., A. Richelieu & F. Robichaud (2012). Wood use in nonresidential construction: An experimental study on the roles of media and content in direct marketing. Journal of Wood and Fibre Science, 44(4): 394-411. https://wfs.swst.org/index.php/wfs/article/view/2095
Richelieu, A. & F. Pons (2011). How strong is my sports brand? The case of the Montréal Canadiens Hockey Club. Journal of Sponsorship, 4(4): 353-365. https://openurl.ebsco.com/EPDB%3Agcd%3A2%3A36547394/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A110078741&crl=c&link_origin=scholar.google.com
Richelieu, A., T. Pawlowski & C. Breuer (2011). Football brand management: Minor League vs. Champions League. Journal of Sponsorship, 4(2): 178-189. https://openurl.ebsco.com/EPDB%3Agcd%3A5%3A36547381/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A59733086&crl=c&link_origin=scholar.google.com
Richelieu, A. & M. Desbordes (2009). Football teams going international - The strategic leverage of branding. Journal of Sponsorship, 3(1): 10-22. https://openurl.ebsco.com/EPDB%3Agcd%3A5%3A36547317/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A47436229&crl=c&link_origin=scholar.google.com
Robichaud, F., R. Kozak & A. Richelieu (2009). Wood use in nonresidential construction: A case for communications with architects. Forest Products Journal, 59(1/2): 57-65. https://www.proquest.com/scholarly-journals/wood-use-nonresidential-construction-case/docview/214627094/se-2
Richelieu, A. & F. Pons (2009). If brand equity matters, where is the brand strategy? A look at Canadian teams in the NHL. International Journal of Sport Management & Marketing, 5(1/2): 162-182. https://doi.org/10.1504/IJSMM.2009.021757
Richelieu, A., S. Lopez & M. Desbordes (2008). The internationalization of a sports team brand: The case of European soccer teams. International Journal of Sports Marketing & Sponsorship, 10(1): 29-44. https://doi.org/10.1108/IJSMS-10-01-2008-B006
Richelieu, A. & S. Lopez (2008). How and when is a sponsor's image beneficial to the sponsoree? The importance of a perfect match. Journal of Sponsorship, 1(3): 225-233. https://openurl.ebsco.com/EPDB%3Agcd%3A9%3A36547241/detailv2?sid=ebsco%3Aplink%3Ascholar&id=ebsco%3Agcd%3A31761971&crl=c&link_origin=scholar.google.com
Séguin, B., A. Richelieu & N. O'Reilly (2008). Leveraging the Olympic brand through the reconciliation of corporate and consumers brand perceptions. International Journal of Sport Management & Marketing, 3(1/2): 3-22. https://doi.org/10.1504/IJSMM.2008.015958
Manivet, B. & A. Richelieu (2008). Dangerous liaisons: How can sports brands capitalize on the Hip Hop movement. International Journal of Sport Management & Marketing, 3(1/2): 140-161. https://doi.org/10.1504/IJSMM.2008.015965
Sélectionné pour être inclus dans / Selected for inclusion in J. Nauright & S. Pope (Eds.), New Sport Management Reader. Morgantown, WV: Fitness Information Technology Publishers, 2009.Richelieu, A., F. Pons & S. Soderman (2007). The internationalization of a sports team brand: The case of Football Club Barcelona. In J. James (Ed.), Sports Marketing Across the Spectrum. Morgantown, WV: Fitness Information Technology Publishers, pp. 181-192. https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A179349&dswid=-2292
Richelieu, A. & B. Manivet (2006). Brand equity in a bottle: The secret behind the Montreal Alouettes' success. In B. Pitts (Ed.), Sports Marketing in the New Millennium. Morgantown, WV: Fitness Information Technology Publishers, 2006, pp. 267-290.
Richelieu, A. & F. Pons (2006). Toronto Maple Leafs vs. Football Club Barcelona: How two legendary sports teams built their brand equity. International Journal of Sports Marketing & Sponsorship, 7(3): 231-250. https://doi.org/10.1108/IJSMS-07-03-2006-B009
Richelieu, A. & C. Boulaire (2005). A post-modern conception of the product and its application to professional sport. International Journal of Sports Marketing & Sponsorship, 7(1): 23-34. https://doi.org/10.1108/IJSMS-07-01-2005-B005
Richelieu, A. & F. Pons (2005). Reconciling managers' strategic vision with fans' expectations. International Journal of Sports Marketing & Sponsorship, 6(3): 150-163. https://doi.org/10.1108/IJSMS-06-03-2005-B004 Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton, Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.
Couvelaere, V. & A. Richelieu (2005). Brand strategy in professional sports: The case of French soccer teams. European Sport Management Quarterly, 5(1): 23-46. https://doi.org/10.1080/16184740500089524 Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton, Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.
Richelieu, A. & V. Couvelaere (2005). The challenge of building brand equity: A look at cases in North America and Europe. In B. Pitts (Ed.), Where Sports Marketing Theory Meets Practice. Morgantown, WV: Fitness Information Technology Publishers, pp. 207-226.
Richelieu, A. (2004). Building the brand equity of professional sports teams. Chap. 1 in B. Pitts (Ed.), Sharing Best Practices in Sports Marketing. Morgantown, WV: Fitness Information Technology Publishers, pp. 3-21. https://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&idt=15244157
Pons, F. & A. Richelieu (2004). Marketing stratégique du sport: Le cas d'une franchise de la Ligue Nationale de Hockey. Revue Française de Gestion, 30(150): 161-175. https://shs.cairn.info/article/RFG_150_0161?tab=texte-integral
Su, Z. & A. Richelieu (1999). Western managers working in Romania: Perception and attitude regarding business ethics. Journal of Business Ethics, 20(2): 133-146. https://doi.org/10.1023/A:1006002405363