Recherche.
//
Research.

(Les publications avec comités de lecture sont présentées plus bas. // Refereed publications are listed below.)

Je diffuse mes travaux, entrepris en collaboration avec des organisations sportives du monde entier, en tant que seul auteur ou avec des co-auteurs, sur des plateformes académiques mais aussi sur celles qui encouragent le transfert de connaissances aux gestionnaires. Ainsi, j'ai publié dans des revues telles que le Journal of Strategic Marketing; European Sport Management Quarterly; Event Management; International Journal of Sports Marketing & Sponsorship; Journal of Brand Management; Qualitative Market Research; Sport, Business & Management; Managing Sport and Leisure; Journal of Global Sport Management; Journal of Sport & Social Issues; as well as in the Journal of Brand Strategy.

Ces dernières années, et plus précisément depuis 2014 et mon arrivée à Montréal, dix-neuf articles ont été publiés ou acceptés pour publication dans des revues à comité de lecture très réputées. J'ai reçu le prix Emerald Literati Awards 2019 pour l’article “A sport-oriented place branding strategy for cities, regions and countries” pour les "contributions exceptionnelles et marquantes à la recherche universitaire [... et] les travaux les plus impressionnants publiés au cours de l'année précédente" (Sport, Business & Management: An International Journal, 8 (4): 354-374).

J’ai lancé cinq livres de marketing du sport, à ce jour: Néo-Marketing du sport (en français; De Boeck, 2011), Marketing du Sport. Une Vision Internationale (en français; De Boeck, 2018), Global Sport Marketing (en anglais; Routledge, 2012), International Sport Marketing: Issues and Practice (en anglais; Routledge, 2019) et Marketing du Sport (en chinois; Sun Yat-Sen University Press, 2014).

J'ai également obtenu des subventions de recherche canadiennes et internationales (FRQSC, CRSH, UEFA, Nanyang Technological University à Singapour), soit comme chef de projet, soit comme collaborateur de recherche.

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I disseminate my work, undertaken in collaboration with sport organizations worldwide, as a sole author or with co-authors, over platforms that are academic but also in some which encourage knowledge transfer to managers. Thus, I have published in journals such as the Journal of Strategic Marketing; European Sport Management Quarterly; Event Management; International Journal of Sports Marketing & Sponsorship; Journal of Brand Management; Qualitative Market Research; Sport, Business & Management; Managing Sport and Leisure; Journal of Global Sport Management; Journal of Sport & Social Issues; as well as in the Journal of Brand Strategy. In recent years, and more specifically since 2014 and my arrival in Montreal, nineteen articles have been published or accepted for publication in highly reputable peer-reviewed journals. I received the Emerald Literati Awards 2019 for the article “A sport-oriented place branding strategy for cities, regions and countries” for the “outstanding and impactful contributions to scholarly research [... and] the most impressive pieces of work published throughout the previous year” (Sport, Business & Management: An International Journal, 8 (4): 354-374).

I am the co-author of five books, so far: New Sport Marketing (in French; De Boeck Publishers, 2011), Sport Marketing (in French; De Boeck Publishers, 2018), Global Sport Marketing (in English; Routledge Publishers, 2012), International Sport Marketing: Issues and Practice (in English; Routledge Publishers, 2019) and Sport Marketing (in Chinese; Sun Yat-Sen University Press, 2014).

I have also been awarded Canadian and international research grants (FRQSC, SSHRC, UEFA, Nanyang Technological University in Singapore), as either the project leader or a research collaborator.

 
 

Publications avec comités de lecture. // Peer-reviewed publications.

  • Richelieu, A., S. Gavrila & P. Sercia (2023). “The challenge of renewing a varsity sport brand: A mixed-methods approach”. Sport, Business & Management: An International Journal, 13 (4): 431-449. https://www.emerald.com/insight/content/doi/10.1108/SBM-07-2022-0064/full/html?skipTracking=true.

  • Leng, H.K., Y. X. P. Phua, Y.-C. Lin, A. Richelieu & S. Sato (2023). “An examination of the role of gender in athlete endorsement effectiveness”. Journal of Business Administration, 48 (3): 1-12.

  • Webb, A. & A. Richelieu (2022). “Seeing is Believing: Special Olympics Events and the Society of the Spectacle”. Event Management, 26 (3): 473-492. https://www.ingentaconnect.com/content/cog/em/pre-prints/content-ms-19-039_webb;jsessionid=1gcnfrnnds1wn.x-ic-live-02.

  • Richelieu, A. & A. Webb (2022). “Strategic sport marketing in the society of the spectacle”. Journal of Strategic Marketing. In press. https://www.tandfonline.com/doi/full/10.1080/0965254X.2021.1965188. Capsule vidéo / Video capsule: https://youtu.be/FaxWcuSWRco.

  • Richelieu, A., Y.-C. Lin & H.-K. Leng (2022). “A typology of countries using place branding through sport”. Journal of Global Sport Management. In press. https://www.tandfonline.com/doi/full/10.1080/24704067.2021.1972431. Capsule vidéo / Video capsule: https://youtu.be/0NHNe55FXrQ.

  • Richelieu, A. (2021). “From sport to ‘sportainment’. The art of creating an added-value brand experience for fans”. Journal of Brand Strategy, 9 (4): 408-422. https://www.henrystewartpublications.com/jbs/v9. Capsule vidéo / Video capsule: https://youtu.be/aELawG1xVs0.

  • Webb, A., A. Richelieu & A. Cloutier (2019). “From clipboards to annual reports: Accounting for performance at Special Olympics Canada”. Managing Sport and Leisure, 24 (6): 400-423.

  • Musso, F., A. Richelieu & B. Francioni (2019). "Key factors for ensuring performance and attracting practitioners to small sports clubs". International Journal of Sport Management & Marketing, 19 (5/6): 352-370.

  • Richelieu, A. & A. Webb (2019). "A tale of two networks: Contrasting Sport for Development and Peace actor networks". Journal of Global Sport Management, 4 (4): 371-391. https://www.tandfonline.com/doi/full/10.1080/24704067.2018.1477517.

  • Richelieu, A. (2018). “A sport-oriented place branding strategy for cities, regions and countries”. Sport, Business & Management: An International Journal, 8 (4): 354-374. https://www.emeraldinsight.com/doi/full/10.1108/SBM-02-2018-0010. Prix d’Excellence «Highly Commended Paper 2019», Emerald Literati Awards. // Award for Excellence “Highly Commended Paper 2019”, Emerald Literati Awards. Capsule vidéo / Video capsule: https://youtu.be/kvpXNKJGIRk.

  • Webb, A. & A. Richelieu (2018). "Sanctioning, qualifying, and manipulating: Understanding dramatic phases in President’s letters". Society and Business Review, 13 (1): 61-79.

  • Richelieu, A. & A. Webb (2017). "Innovations in Major League Baseball catalyzing factors: When winning is not enough". International Journal of Sport Management and Marketing, 17 (3): 220-236.

  • Musso, F., A. Richelieu & B. Francioni (2016). "Making small sports clubs manageable and economically sustainable - A study on clay target shooting in Italy". Managing Sport and Leisure, 21 (5): 283–299.

  • Richelieu, A. & A. Webb (2016). "Carrying excess baggage? Considerations for social sport for development businesses". Social Business, 6 (2): 153-174.

  • Richelieu, A. (2016). "Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport’ (IMSIS)". Journal of Brand Strategy, 5 (2): 218-231.

  • Webb, A. & A. Richelieu (2016). "Sport for development and peace in action: Building facts for funding". Journal of Sport & Social Issues, 40 (5): 432-456.

  • Bae, S., D. L. Anderson, J. Fujimoto & A. Richelieu (2015). "East Asian College Consumer Decision-Making Styles for Sport Products". Sport Business and Management: An International Journal, 5 (3): 259-275.

  • Webb, A. & A. Richelieu (2015). "Sport for Development and Peace: Snakes and Ladders". Qualitative Market Research, 18 (3): 278-297.

  • Richelieu, A. & S. Lessard (2014). "Long gone the glory days - Is branding of any help? The case of formerly successful European football teams". Sport Business and Management: An International Journal, 4 (4): 284-297.

  • Richelieu, A. & B. Korai (2014). "The consumption experience of Tim Hortons' coffee fans". Qualitative Market Research, 17 (3): 192-208.

  • Richelieu, A. (2014). "The strategic management of the brand in the world of sport". Journal of Brand Strategy, 2 (4): 403-415.

  • Richelieu, A. (2013). "La marque, levier stratégique dans le monde du sport business". Revue Internationale de Gestion, 38 (4): 6-15.

  • Giroux, M., F. Pons & A. Richelieu (2013). "Internationalisation of sports teams brands: The consumers' perspective". International Journal of Business and Globalisation, 11 (1): 1-18.

  • Richelieu, A. & M. Desbordes (2013). "Sports teams and equipment manufacturers going international: The strategic leverage of co-branding". Sport, Business & Management: An International Journal, 3 (1): 63-77.

  • Robichaud, F., A. Richelieu & R. Kozak (2012). "Branding as a communications strategy: A framework for desired brand identity". Journal of Brand Management, 19 (8): 712-734.

  • Richelieu, A. & B. Korai (2012). "The international expansion of religious organizations in Africa". International Journal of Non-Profit & Voluntary Sector Marketing, 17 (2): 144-155.

  • Richelieu, A. & B. Korai (2012). "Identity and sport: Young French Canadians and the Montréal Canadiens hockey club". Sport, Business & Management: An International Journal, 2 (2): 127-136.

  • Richelieu, A. & F. Pons (2011). "How strong is my sports brand? The case of the Montréal Canadiens Hockey Club". Journal of Sponsorship, 4 (4): 353-365.

  • Richelieu, A., T. Pawlowski & C. Breuer (2011). "Football brand management: Minor League vs. Champions League". Journal of Sponsorship, 4 (2): 178-189.

  • Richelieu, A. & M. Desbordes (2009). "Football teams going international - The strategic leverage of branding". Journal of Sponsorship, 3 (1): 10-22.

  • Robichaud, F., R. Kozak & A. Richelieu (2009). "Wood use in nonresidential construction: A case for communications with architects". Forest Products Journal, 59 (1/2): 57-65.

  • Richelieu, A. & F. Pons (2009). "If brand equity matters, where is the brand strategy? A look at Canadian teams in the NHL". International Journal of Sport Management & Marketing, 5 (1/2): 162-182.

  • Richelieu, A., S. Lopez & M. Desbordes (2008). "The internationalization of a sports team brand: The case of European soccer teams". International Journal of Sports Marketing & Sponsorship, 10 (1): 29-44.

  • Richelieu, A. & S. Lopez (2008). "How and when is a sponsor's image beneficial to the sponsoree? The importance of a perfect match". Journal of Sponsorship, 1 (3): 225-233.

  • Séguin, B., A. Richelieu & N. O'Reilly (2008). "Leveraging the Olympic brand through the reconciliation of corporate and consumers brand perceptions". International Journal of Sport Management & Marketing, 3 (1/2): 3-22.

  • Manivet, B. & A. Richelieu (2008). "Dangerous liaisons: How can sports brands capitalize on the Hip Hop movement". International Journal of Sport Management & Marketing, 3 (1/2): 140-161.
    Sélectionné pour être inclus dans / Selected for inclusion in J. Nauright & S. Pope (Eds.), New Sport Management Reader. Morgantown, WV: Fitness Information Technology Publishers, 2009.

  • Richelieu, A., F. Pons & S. Soderman (2007). "The internationalization of a sports team brand: The case of Football Club Barcelona". In J. James (Ed.), Sports Marketing Across the Spectrum. Morgantown, WV: Fitness Information Technology Publishers, pp. 181-192.

  • Richelieu, A. & B. Manivet (2006). "Brand equity in a bottle: The secret behind the Montreal Alouettes' success". In B. Pitts (Ed.), Sports Marketing in the New Millennium. Morgantown, WV: Fitness Information Technology Publishers, 2006, pp. 267-290.

  • Richelieu, A. & F. Pons (2006). "Toronto Maple Leafs vs. Football Club Barcelona: How two legendary sports teams built their brand equity". International Journal of Sports Marketing & Sponsorship, 7 (3): 231-250.

  • Richelieu, A. & C. Boulaire (2005). "A post-modern conception of the product and its application to professional sport". International Journal of Sports Marketing & Sponsorship, 7 (1): 23-34.

  • Richelieu, A. & F. Pons (2005). "Reconciling managers' strategic vision with fans' expectations". International Journal of Sports Marketing & Sponsorship, 6 (3): 150-163. Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton, Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.

  • Couvelaere, V. & A. Richelieu (2005). "Brand strategy in professional sports: The case of French soccer teams". European Sport Management Quarterly, 5 (1): 23-46. Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton, Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.

  • Richelieu, A. & V. Couvelaere (2005). "The challenge of building brand equity: A look at cases in North America and Europe". In B. Pitts (Ed.), Where Sports Marketing Theory Meets Practice. Morgantown, WV: Fitness Information Technology Publishers, pp. 207-226.

  • Richelieu, A. (2004). "Building the brand equity of professional sports teams". Chap. 1 in B. Pitts (Ed.), Sharing Best Practices in Sports Marketing. Morgantown, WV: Fitness Information Technology Publishers, pp. 3-21.

  • Pons, F. & A. Richelieu (2004). "Marketing stratégique du sport: Le cas d'une franchise de la Ligue Nationale de Hockey". Revue Française de Gestion, 30 (150): 161-175.